We felt the world was ready for a brand that dedicates itself ONLY to teenagers. It seems that when girls hit the age of 13 they have very limited places to shop and express themselves. Our aim is to offer on-trend affordable clothing and teen-focused content on a platform tailored solely to this age group. We want to empower the youth of today to love who they are and be confident in themselves. We hope to do this by giving them a realistic view of body image and listening to what they want.