It tends to remind those who are old enough to remember pay phones. Proof that nothing in life is free (except Google, and NPR) .
We pay for everything normally (I donate to Google, and NPR) just to get information without any bias (kind of like the BBC that hardly anyone without an XM radio or a shortwave listens to anymore).
The information that I provide is totally free, and it is worth every penny. (you can take that either way).